背景：Jackson Wu是北京諾森企業(yè)的市場部經(jīng)理，此公司專門生產(chǎn)時髦太陽鏡。鑒于現(xiàn)在國內(nèi)市場的進步前景，他做了一個行銷企劃。今天，他要向部門全體成員做一個簡報，描述市場近況與將來進步前景。
Good morning everyone and thanks for coming. For those of you who dont know me, my name is Jackson Wu, and Im the Marketing1 Manager in Beijing for Notson Limited. Im here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so were excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm2 will rub3 off on all of you.
各位早上好，感謝各位今天的蒞臨，我是Jackson，諾森公司北京區(qū)域的市場部經(jīng)理。今天在這里向各位說明本企業(yè)的行銷企劃，是針對本公司怎么樣將商品打入富裕的國內(nèi)市場所擬定的。據(jù)調(diào)查，國內(nèi)市場存在豐厚的價值潛力，對此絕佳的機會，大家感到十分開心，同時也期望能把這種激動的心情傳達給在座各位。
Id like to start off by outlining a few facts and figures about the consumer market in China. Then, Ill go over the standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, Ill introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, Ill finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that well be discussing here today.
There will be time at the end of the presentation for questions and a general discussion5, so please leave asking your questions until then. Ok, as were all running to a tight schedule, Id like to get to the first point, the current state of Chinas consumer market.
我第一會匯報一些中國消費市場的實質(zhì)狀況與數(shù)據(jù)；然后，再說明過去比較成功的典型廣告案例，包含近來大伙都了解的一些例子。接著，我會給大伙剖析現(xiàn)在國內(nèi)市場潛在的機會。最后，通過市場調(diào)查得出的結論，我將向大伙說明怎么樣打入國內(nèi)市場的問題。簡報之后，我將發(fā)給各位一本關于這份行銷計劃的報告書，里面寫得很詳細。簡報結束后，是大伙自由發(fā)問和討論的時間。因此，若你們有任何問題，請介時提出。我了解大伙都非常忙，我想立刻開始介紹今天簡報的第一項主題：中國消費市場的現(xiàn)況。
2、實用英語口語短語
① marketing plan 行銷計劃
A: John, tomorrow can you give me this months marketing plan?
A：約翰，明天可以把本月行銷計劃給我嗎？
B: Sure.
B：可以。
② facts and figures 實質(zhì)狀況與數(shù)據(jù)
A: Mary, I need the facts and figures for sales in North China. But whats this?
A：瑪麗，我需要的是華北區(qū)域的實質(zhì)銷售狀況和數(shù)據(jù)。但你給我的是什么？
B: I am awfully6 sorry this. Ill change it at once.
B：深表歉意，我立刻去修改。
③ standard type 典型；標準種類
A: Sir, this is the standard type of air-conditioner. Which one do you prefer?
A：先生，這款正是標準種類的空調(diào)。你喜歡哪一種？
B: I still need to think it over.
B：我還需要考慮考慮。
④ tight schedule 非常忙；沒空余時間
A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.
A：我了解大伙都非常忙，但，大家需要抽出時間來討論這個緊急的問題。
A: All right. Lets begin.
B：既然這樣，咱們就開始吧。
⑤ current state of現(xiàn)在的狀況
A: The current state of the economy is good.
A：現(xiàn)在的經(jīng)濟形勢是挺好的。
B: Yes, I think so.
B：是的，我也這么覺得.