商務咨詢總是是貿易的開端。咨詢應該是誠意的，說明咨詢者的需要或所需的信息。在一般情況下，收函人應于當日或盡快給予回話，如所咨詢的商品或服務不是收函人所經營的，則收函人應加以說明或將咨詢函轉給有關單位并公告咨詢者。如回話函內附有產品目錄或介紹，則應在復函中有所提及，但不可以是重復。

Dear Sirs,
The Barclays Bank Ltd. has been kind enough to inform us that you are one of the leading fertilizer exporters in your country and interested in trading with us.
With a view to building up business relations with you, we are writing to you and hope to receive your catalogues and price-list for reference.
We take this opportunity to introduce ourselves as a large importer of fertilizer in China. In the past 20 years, we have done much business with many companies in your country. Recently we are in the market for large quantities of high quality fertilizers. If you can co-operate with us on quality, price and delivery, we shall place an order with you.
Looking forward to hearing from you at your earthiest convenience.

Yours faithfully,
***

Dear Sirs,
With reference to your letter of December 2, 1992, we are glad to learn that you wish to enter into trade relation with our company in the line of fertilizer.
To give you a general idea of our products, we enclose a catalogue together with a range of pamphlets for your reference. Quotations^{1 and samples will be sent upon receipt of your specific enquiries.
In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us.
We look forward to your early reply with much interest.}

Yours faithfully,
***