According to the latest figures released by Chinas e-commerce giant Alibaba, during its New Years shopping festival, a total of 2.1 billion items of merchandise1 were sold.
依據中國電子商務巨頭阿里巴巴最新發布的數據,在今年阿里年貨節期間,買家買走21億件年貨產品。
這其中,70%的訂單是通過手機端完成的(70% of all sales were done through mobile),城市買家(urban shoppers)購買了更多的農商品和特產(farm produce and specialties),譬如醬肉和干棗(fermented meat and dried Chinese dates)。而農村居民對進口產品和國際一線品牌(imported products and international brands)愈加喜愛,譬如銷售量非常高的智利葡萄酒和日本護膚品(Chilean wine and Japanese skincare products)。