上周六是北京奧運會吉祥物福娃發布一周年齡念日，北京奧組委推出了多款奧運特許產品。此次推出的新產品較以往有所發展，除去各種新設計的徽章、益智玩具等，更是革新推出了福娃太陽鏡、福娃珠寶首飾等系列商品來滿足買家的時髦需要。

Fuwa, Mascot^{1 of the Beijing Olympic Games, celebrates its birthday on Saturday as it was unveiled one year ago on November 11, 2005 by the Beijing Organizing Committee for the Games of the XXIX Olympiad .}

The mascot has been a favorite for many consumers and BOCOG has just unveiled many kinds of new and creative Olympic licensed^{2 products on the occasion of Fuwa's birthday}

On the market today, there are eight categories and more than 4,000 varieties of Olympic products, including garments and adornments, pins, toys, handicraft, stationary^{3, silk and porcelain4 products as well as jewelry5. They can be found at over 500 licensed stores in more than 20 municipalities, provinces and autonomous6 regions.}

The Olympic merchandise, serving as a medium close to the public, plays a positive role in widely displaying the image of Olympic brands and dis百度競價推廣inating^{7 Olympic knowledge. With the Beijing Olympiad approaching, BOCOG plans to gradually open more stores nationwide to sell Olympic products to meet the demand. The number of the stores is expected to reach around 10,000 during the 2008 Olympic Games.}

Vocabulary :

mascot：吉祥物

porcelain：瓷器，瓷

merchandise：產品